Playmobil Toys Legos and Transformers The Cyclical Cycle of Childrens Toys

When youre a child you love your toys. Then
you lose interest. Then, when you grow up, you yearn for your old toys
once more. Thats where big business comes in.



Heres how it goes first it becomes popular, then it becomes
unpopular, then it becomes kitsch, then, sometime after that, it
becomes popular again. Hence goes the pop culture cycle. Chances are by
the time you grow up, all those toys that you abandoned when you became
too grown up to play with, become important to you again. They become
reminders of your youth and you begin to yearn for them. Of course,
youre not the only ones. Big business knows this. Because of this you
should ready to pay a premium for your beloved Playmobil toys or My
Little Ponys because youre not the only one looking for them. br
I recently went to the Downtown Disney District in Anaheim, CA to meet
some friends for dinner. As I was walking I noticed that there was a
rather large Lego Chain store which sold nothing but Lego sets and
products. I didnt have to think twice, I made a beeline for the
store. Now, I know Legos are thought of as a little boy thing, but
Ill make no qualms about the fact that when I was a kid I loved
Legos. Sure, I enjoyed Barbies, My Little Ponys, etc., but for me
there was nothing more fun then putting together a Lego airport, police
building or pirate ship. As I walked into the store and began to look
around, two things immediately popped into my head. First if you can
dream it, there is a Lego set for it now. Forget airports, you can
literally build the Taj Mahal now out of Legos. Second, and most
relevant, Legos have gotten expensive. Im sure you can still get a
small set at Wal Mart for something resembling a reasonable price, but
wow, if you want to build an airplane or an building or a pirate ship
prepare to open your wallet. A set can cost up to 70 now. Even the
cheaper sets cost 30. Needless to say I passed on purchasing a set,
even if I felt a child like need to.
It didnt hit me until I got home why these Lego sets cost so much.
These sets were not for children, but instead, for adults who grew up
on Legos and again want to experience the thrill of constructing a
building out of these tiny blocks. I recently help put together a small
set a cousin brought over, and trust me its still as fun to do as I
remember it.
If anything, this experience at the Lego shop reminded me of the
kitsch cycle. Toy sellers now understand that parents are as willing
to purchase something that reminds them of their youth as they are to
purchase these new products for their children, same goes for Playmobil Toys
too. Look at the Transformer franchise. Most of the people who saw the
film hadnt played with a transformer for 15 years, but went in droves
to the movie because of cherished childhood memories the movies were
terrible by the way, which makes the success of the second one even
more memories based.
Next time youre at Target look around and look at how much of the
DVDs or home supplies marketed to adults are simply repackaged and
hip looking products from your childhood. I think you might be
surprised at what you find. Chances are while youve grown up your
tastes have pretty much stayed the same. br