How Kong Toys Have Established a Strong Brand of Dog Toys
Kong toys are a well known brand of dog toys, so much so that some owners simply call their dogs toys Kong toys. This strong branding is similar to how Hoover had an impact on the vacuum cleaner world and this article looks into how brands like these two can have such an effect on an industry.BR Kong toys are a brand of dog toys that have been around since 1976. They are a bit like the Hoover vacuum cleaner of the dog product world. Although Hoover is a brand of vacuum cleaner people often refer to the vacuum cleaner itself as a Hoover. Kong toys have established themselves in the dog toys world and many dog owners I have come across in person and online referrer to their dogs toys as Kong Toys. The purpose of my article is not to add more superbalitives to Hoover or Kong Toys but it is to offer a reasoning why brands can establish themselves so firmly within a genre. The most common way to have a brand name associated strongly with a genre of merchandise is to take a particular produc...